Coca-Cola Company has added Minute Maid Pulpy to its portfolio of brands that have achieved global retail sales of more than $1bn, bringing the number of its billion dollar brands to fourteen. Minute Maid Pulpy reached the $1b sales mark in only five years.
Around the world, the food system is in crisis. Prices have rocketed; they are now higher in real terms than at any time since 1984... Companies are sounding the alarm and the G20 grouping of the world’s largest economies has put “food security” top of its 2011 to-do list. This attention is welcome. But today’s spike is only part of a broader set of worries. As countries focus on food, they need to distinguish between three classes of problem: structural, temporary and irrelevant. Unfortunately, policymakers have so far paid too much attention to the last of these and not enough to the first.
The BSE epidemic cost billions, and devastated the British farming industry. Now, that plague is at an end. A few days ago, in New Scientist, we described how just 17 cases were recorded worldwide in cattle last year.