ERISTOFF Vodka, one of the fastest-growing vodka brands in the world, has been launched in South Africa. ERISTOFF forms part of the global Bacardi brand portfolio, which also includes Bacardi Superior, Bombay Sapphire, Grey Goose and Martini.
Adult and/or non-alcoholic soft drinks are an obvious beverage trend - and tapping into this is a new, alcohol-free sparkling white [not referred to as wine] launched by Distell's The House of JC Le Roux. As the liquor giant says, "Now fashionistas have a sophisticated alternative to their favourite sparkling wine and can enjoy a guilt-free extra glass or two."
In the wake of the cider market's growth spurt, Tell’s Premium Cider has launched what it claims as South Africa’s first commercially available, authentic pear cider. The Stellen Fine Wines brand first entered the market with a premium, off-dry apple cider earlier this year, eliciting such a positive response, it says, that a follow-up product was a natural progression. [Click pic to enlarge]
Bokomo has taken its ProNutro brand into a new category, and an apt one for its positioning, with the introduction of Special Edition ProNutro Active range: a range of high-protein shakes that have been formulated to meet the needs of an active individual who leads a high performance driven lifestyle.
Mainstay has added a new variant to its ready-to drink-cocktail range, Mainstay … on the Beach, which is will be released nationwide this month. The new variant, commonly known as ‘Sex on the Beach’, is made from Mainstay Premium Original combined with real orange, peach and cranberry pulp, making a refreshing ready-mixed cocktail.