The unexpected rejuvenation of meat snacking reflects how much opportunity there is in snacking to innovate in unpredictable ways, to reinvent categories, to use new ingredients and product types and create new brands, says New Nutrition Business.
Food Marketing, Innovation and NPD
Virtually unknown in the West, rare sugar has become something of a sensation in Japan. McCormick salad dressing is the first salad dressing to use a rare sugar – one with 70% of the sweetness of sugar but far fewer calories – as an ingredient.
The good news for would-be entrepreneurs – and even for executives inside big companies who long to create something new – is that when it comes to health and wellness, it is small new brands and new businesses that are increasingly taking the lead in redefining markets.
The scandal of millions of tons of food discarded annually because it doesn't fit the standards of food beauty has been much on the global agenda. One French supermarket chain decided to do something about it and devised a brilliant campaign to get people to buy ugly fruit 'n veg.
The organic food industry has seen a 3,400% increase in the past 24 years, making organic the fastest-growing consumer food and lifestyle trend in modern history. Are organic brands able to connect with consumers just because they are healthier? The answer is no. Being healthier is not enough to create a food movement and a trend that is making history. So what is it?
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