The unloved cauliflower is gaining a following among the swelling ranks of carb-avoiders, who convert it into guilt-free rice, mash, pizza... In fact, the first packaged product, Cauli-Rice, is about to hit UK shelves just as SA's low carb best-seller, The Real Meal Revolution, .
Food Marketing, Innovation and NPD
Entrepreneur Deborah Meaden has made 40 investments in start-up businesses during her time in the BBC’s Dragons’ Den, investing nearly £3m in the process. In this , she considers the secrets to attracting investment, and how to take a good food and drink business idea and make it really work.
Over the past years, Nielsen has evaluated more than 20,000 new product launches, singling out those that truly "break through" the clutter. This year 12 companies have been named "Breakthrough Innovation Winners", recognising companies such as PepsiCo, Kraft Foods, and Red Bull. The Breakthrough Innovation Project and Award celebrates companies that are changing category dynamics, not just conforming to them.
The "noughties" was very much the decade in which functional food rose to prominence. Subtle shifts in formulation and marketing began to emphasise what was added rather than reduced. Conventional wisdom is that consumers cannot get enough of fortification, but is that really the case, asks Mark Whalley, head of Food and Drink at Datamonitor?
The Swedish grocery chain, Coop, asked a family to eat only organic for two weeks to see the difference in pesticide levels in their bodies. While many might question the methods, and actual effects of the pesticides, as a piece of marketing, it makes a simple and dramatic point about the difference between organic and non-organic.
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