Food Marketing, Innovation and NPD
A new variety of South African Nestle Maggi noodles is using a common plant, morogo, that some people dismiss as a weed. It’s a potentially risky strategy for such a well-known brand, but there is sound reasoning behind the launch, and serious research to back it up.
Supermarket sales of courgettes and root vegetables are revving - thanks to a new trend that sees common vegetables transformed into a substitute for carb and gluten-addled staples, reports Euromonitor International analyst, Simone Baroke.
, one of the world's leading research consultancies in the development, marketing and understanding of health/functional foods and nutrition, has just celebrated 20 years in business. Its founder, Julian Mellentin, has some cogent thoughts on how this has changed in the past two decades.
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