Customer focus is an enduring and fundamental principle of business. The logic goes that success will follow if you identify and solve customer problems, use them to build new products or services, and create strong relationships. But the truth is that customers can be a dreadful guide, and new technology means it is an idea that may have had its day.
Food Marketing, Innovation and NPD
British retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.
You've probably heard of. Usually off limits for Western retailers, the tables have turned, thanks mainly to the growing concerns about food waste. Two major US retailers now say they're ready to experiment with sales of less-than-perfect produce.
Hellmann's has figured out that if you can't beat them, you might as well join them. After suing a vegan mayo maker for false advertising, Hellmann's parent company, Unilever USA, is launching its own eggless spread.
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