Food Marketing, Innovation and NPD
Hellmann's has figured out that if you can't beat them, you might as well join them. After suing a vegan mayo maker for false advertising, Hellmann's parent company, Unilever USA, is launching its own eggless spread.
A new variety of South African Nestle Maggi noodles is using a common plant, morogo, that some people dismiss as a weed. It’s a potentially risky strategy for such a well-known brand, but there is sound reasoning behind the launch, and serious research to back it up.
Supermarket sales of courgettes and root vegetables are revving - thanks to a new trend that sees common vegetables transformed into a substitute for carb and gluten-addled staples, reports Euromonitor International analyst, Simone Baroke.
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- US: It’s not all Greek for yogurt. What’s next?
- Food marketing insight: movement implies freshness
- UK: Launch of first packaged cauli-rice