Jaegermeister fans this weekend should raise a glass to a man who not only transformed a little-known tipple into a top-selling liqueur, but also pioneered football shirt sponsorship. Guenter Mast, who died last week of heart failure aged 84, turned the herbal liqueur, a secret mixture of 56 different fruits, roots and herbs, from an acquired taste and a winter warmer for German hunters into a global phenomenon.
Food Marketing, Innovation and NPD
South Africa's biggest supplier of specialist Mediterranean deli products is a business born out of necessity. Thirty years ago, Tony Nichas was working in the chemical business. He was Greek and, by default, loved to cook.
Here's some clever viral marketing from Coca-Cola - its Glaceau SmartWater viral video featuring Jennifer Aniston has, to date, topped the four million hits barrier on YouTube.
The recipe for chocolate bars is fairly standard: cocoa, cocoa butter or other oils, sweeteners, and perhaps some nuts or a fruity filling. Now, with prices for cocoa, sugar, and other commodities soaring, candy makers are finding a simple ingredient—air—can help pump up profits.
Pulpy may be unfamiliar to us but Coca-Cola’s top-selling fruit drink is all the rage in Shanghai, Jakarta and Mexico City. Introduced in China and rolled out across Asia and Latin America, it is now set for launch in other regions, including eastern Europe. The success of the drink highlights the growing importance of innovation in emerging markets.
Many would think that a peelable ice cream is unbelievable. But it is now a reality from Nestlé in the form of an innovative, fun and unusual ice cream stick, which is about to be rolled out across the globe this year, after its successful launch in Thailand as.