Food Marketing, Innovation and NPD
The likes of Airbnb, Uber and Alibaba have turned the global accommodation, taxi and retailing industries on their heads, developments that had this commentator pondering why such 'wow' disruptive innovation does not seem to happen in the food and drinks sectors?
Customer focus is an enduring and fundamental principle of business. The logic goes that success will follow if you identify and solve customer problems, use them to build new products or services, and create strong relationships. But the truth is that customers can be a dreadful guide, and new technology means it is an idea that may have had its day.
British retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.
You've probably heard of. Usually off limits for Western retailers, the tables have turned, thanks mainly to the growing concerns about food waste. Two major US retailers now say they're ready to experiment with sales of less-than-perfect produce.
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