Food Marketing, Innovation and NPD
QR codes are coming back to product labels, but not to show consumers commercials or unlock promotions. These codes serve a more practical, functional purpose ie improving transparency and expanding manufacturer-consumer communication.
As consumer eating preferences are rapidly evolving and changing, CPG giants are looking for ways to innovate and enter new product categories. They're doing so by investing in emerging food brands that cater to the Whole Foods crowd.
An interview with General Mills’ Disruptive Technology Manager and Global Connector, Olaf Gruess, who is looking to seek out new technologies, entrepreneurs and start-ups that have the potential to change or disrupt how the industry interacts with consumers to produce innovative foods.
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- Op-Ed: Do you really understand marketing?
- UK: Tesco introduces cauli and mushroom steaks
- US: General Mills outs first new cereal brand in 15 years
- UK: New butter-marge substitute - avocado spread!
- UK: Mars takes protein mainstream in confectionery
- US: Kellogg morphs Raisin Bran into muesli
- Ten ways big FMCG makers are shooting themselves in the foot
- UK: Fruitful idea turns waste food into a tasty snack