Natives of Chile have revelled in it for centuries. Now local entrepreneurs want to export the antioxidant-rich maqui berry and become the next super-food giants. All right, acai berry. You had a good run.
Food Marketing, Innovation and NPD
The past decade has seen an explosion in start-up businesses specialising in food and drink. Here's some cogent advice and insights from Jeremy Torz, co-founder, Union Hand-Roasted Coffee in the UK, on growing such endeavours the right way.
The food and drink category is ripe for disruption. For those budding challenger brands out there, here is the recipe for start-up success. [This is written from a UK perspective but offers universal insights and advice. Ed]
California's Silicon Valley has developed a special affinity for all things food: meal kits, plant-based burgers, new-fangled food delivery services. But the growth demands on the typical tech startup don’t necessarily square with the needs of food-based companies.
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