|Tiffany launches bite-sized biscuits with pure butter and real nuts|
|Wednesday, 17 August 2011|
The Tiffany brand from the UAE is embarking on big business drive in SA. The brand owner, IFFCO, prides itself on making delicious, affordable snacks, and is now introducing an indulgent biscuit called Tiffany Bites.
The company says they are baked with the finest ingredients and are packed full of real nut, butter and chocolate chunks that "you can taste in every bite". The range includes three nut variants; Almond, Pistachio and Cashew, as well as a Butter and Chocolate Chip offering.
IFFCO Worldwide, a United Arab Emirates-based international group, manufactures and markets a well integrated range of mass-market food products. IFFCO launched in South Africa in October 2010 having identified an opportunity in the South African FMCG market for good quality consumer goods at affordable prices. Tiffany is IFFCO's flagship brand of impulse foods and includes a range of biscuits, chocolates and confectionery.
Distribution and merchandising partners have been appointed nationally to facilitate world-class delivery and on-shelf presence in all stores. Promotional activities, eye-catching in-store displays, and attractive packaging designs will drive trial and consumption and communicate the brand proposition as being “affordable indulgence".
Tiffany has been available at Shoprite stores for the last eight years and it will now be offered in leading retail stores throughout Southern Africa including Pick n Pay, Shoprite, Makro and Cambridge Foods nationwide. RSP is R7.95 for 90g pack.
The excellent quality and attractive price are the key factors which have enabled Tiffany to achieve success worldwide in the highly competitive food and beverage market.
IFFCO South Africa (011) 513-4279
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IFFCO operates under the following business segments: fast moving consumer goods (FMCG), agri business, commodities, oils and fats, farm fresh, chilled and frozen foods, food ingredients, condiments and beverages, personal care and services. IFFCO is a sixth generation family business started by the Allana family in 1865, and transformed into a global presence in over 85 countries.
Since its inception, IFFCO has transformed from a local company with operational and manufacturing facilities in UAE, Pakistan, Malaysia, Tunisia, South Africa, Turkey, Indonesia, China and Australia. IFFCO brands enjoy the confidence and preference of consumers in markets across the Middle East, Africa, the Indian sub-continent, South-East Asia, Australia, New Zealand and Russia.
About IFFCO South Africa
IFFCO identified an opportunity in the South African FMCG market for good quality consumer goods at affordable prices and decided to launch as a comprehensive, fully-fledged business. IFFCO South Africa (SA) was established in October 2010 as a private company and Lauren Siebrits was appointed CEO.
The local IFFCO office has since been assigned with introducing and distributing the Tiffany range of biscuits, chocolates and confectionery. Tiffany is IFFCO’s flagship brand of impulse foods and while it has been available at Shoprite stores for the last eight years, it will now be offered in leading retail stores throughout Southern Africa.
Distribution and merchandising partners have been appointed nationally in order to facilitate world-class delivery and on-shelf presence in all stores. IFFCO SA will also be looking to introduce new food products in the next few years including pasta, beverages, ice cream, condiments and olive oil.