Felix Baumgartner's jump from the edge of space on Sunday drew more than eight million concurrent YouTube viewers and hundreds of thousands of Facebook likes and accounted for half of all global trending topics on Twitter. "Will the stunt sell more Red Bull? You, bet it will. And it'll keep people talking for a long time to come... [Click pic to enlarge]

PepsiCo is reportedly developing a novel protein-based product designed to appeal to women that “won’t show up on a shelf the way you envision it” - a development revealed by senior managers of its Nutrition Ventures arm at the Food & Nutrition Conference & Expo (FNCE) last week in Philadelphia.

Soda makers, restaurateurs and other businesses are suing to try to block New York’s unprecedented move to restrict sales of super-sized, sugary drinks, an effort the city called a coup for public health but the industry views as unfair and undemocratic.

Cereal Partners Worldwide (CPW), Nestlé’s 50/50 joint venture with General Mills, has committed to reducing the sugar content of 20 Nestlé breakfast cereal brands popular with children and teenagers to 9g or less per serving by the end of 2015.

Ireland-based food ingredients and flavours group, Kerry, plans to set up a €100m food technology center in Naas, County Kildare, Ireland, in order to cater to its customers in the Europe, the Middle East and Africa region.

SABMiller is taking its African beer brand, Chibuku, to ten countries across the continent, as part of its strategy to produce more affordable beer for lower-income consumers while taking market share from the “informal” alcohol sector, the brewer has said.

Monday 1 October saw the official splitting in two of the world's second-largest food company: Kraft Foods into an international snacks business, Mondelez International; and its North American grocery business into Kraft Foods Group.

Meet Zong Qinghou. He started hawking drinks outside a school 25 years ago, and has since become China's wealthiest man as founder and chairman of the Wahaha beverage group that's now searching for acquisitions beyond China, particularly in Japan and Africa. Notoriously, his joint venture with Danone erupted into a public brawl that became a case study of how a Western-Chinese deal can collapse.