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Food Marketing, Innovation and NPD
Why consumers pay more for organic foods? Fear sells and marketers know it
Wednesday, 23 April 2014
Organic marketingA new independent academic review out of the US concludes that consumers have spent hundreds of billion dollars purchasing premium-priced organic food products based on false or misleading perceptions about comparative product food safety, nutrition and health attributes. [Click cartoon to enlarge]
 
Another way that sugary cereals 'hook' children?
Friday, 11 April 2014

CerealsThe next time you stroll down the cereal aisle at a grocery store, blindfold your children. Because the characters on kids cereal boxes are literally staring at them...

 
Lurpak's epic 'food porn' advertising
Tuesday, 08 April 2014

Lurpak Cooks RangeA look at Lurpak's advertising reveals that this Danish brand has a thing for making food look out of this world. From super slow-motion to creative close-ups, its ads are the avant-garde of gastro-advertising. Check out it's latest one...

 
US: Hormel's new take-along ambient breakfasts
Tuesday, 08 April 2014

Hormel CompleatsAn ultimate convenience breakfast? After five years of research, Hormel Foods in the US has launched a new line of ambient microwavable breakfast meals made with real eggs. [Click pic to enlarge]

 
US: General Mills' new high protein snack
Friday, 28 March 2014

Frollicks Cheese SnacksHere's an interesting new snacking option to please those followers of a low carb regime - a cheese crisp snack, called Frollicks All Cheese Crisps, and introduced on a trial basis in the US by General Mills. [Click pic to enlarge]

 
UK: Unilever launches ice cream NPD offensive
Sunday, 16 March 2014

Cornetto Choc n BallUnilever UK has unveiled a host of ice cream NPD aimed at driving impulse sales - and tapping what it claims is “the biggest incremental sales opportunity in FMCG in 2014”.

 
Have a Bake, Have a KitKat!
Friday, 14 March 2014

Bake KitKatJapan is famous for its Kit Kats. The country has a slew of unique flavours that aren't available elsewhere. In January 2014, it got the first Kit Kat specialty store and now Nestlé Japan has developed a new mini KitKat that can be eaten as chocolate bar or baked. [Click pic to enlarge]

 
Superfast 'breakfast on tap'
Tuesday, 04 March 2014

MornFlake potsUK cereal company, Mornflake, is looking to bring “ultra convenience” to the breakfast market with cereal pots that don’t require the addition of milk.

 
Top fresh produce innovation from Fruit Logistica 2014
Tuesday, 11 February 2014

Fruit LogisticaThe fresh produce world gathered in Berlin last week for Fruit Logistica 2014. The expo drew record numbers of people and companies: more than 2,600 exhibitors from 84 countries and over 60,000 visitors from 140 countries. A key interest aspect of the event is its Innovation Awards, with the top prize going to a Swiss company, Eisberg, for its "BBQ Grill Mix". 

 
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