|Cadbury takes Lunch Bar to the MAX|
|Thursday, 16 September 2010|
Cadbury SA has launched the nation's favourite chocolate bar in a new limited edition, Lunch Bar Choc Max.
Lunch Bar Choc Max is the same well-known milk chocolate bar, but is crammed with a "bigger chocolate hit" of chocolate wafer, chocolate crispies, caramel, peanuts and added raisins.
"Voted South Africa's most loved chocolate,Lunch Bar is the Oviaas choice for millions of chocolate-lovers and is without a doubt, a South African favourite. We are certain that Choc Max will deliver an intense chocolate taste that consumers will find hard to resist," says head of Cadbury Chocolate Marketing Greg Banach.
The launch will be supported by bold in store display units, the well known Bear and Crutches TV commercials and through the sponsorship of the second season of SAs Got Talent.
Available in the same size pack for the same price, Choc Max is easily identifiable by the bold red print on the new Lunch Bar Choc Max pack. The brand will be in stores nationwide from September 2010 and will sell for a recommended selling price (RSP) of R5,99 for as long as stocks last.