Thursday, 06 August 2009
Cadbury might be a global brand, but it is also a local favourite with the latest research placing the brand among South Africa’s best-loved chocolates.
The company recently released its latest limited edition range of Local 'n Lekker chocolate flavours. "With four new mouth-watering Local 'n Lekker flavours to choose from, there is something for everyone and we invite consumers to find their perfect match,” says Cadbury chocolate marketing director, Mike Middleton.
Making its debut in mid-2007, the Local 'n Lekker range comprises four typically South African dessert flavours, enrobed in Cadbury Dairy Milk chocolate, launched every year for the past three.
The move has been popular with South African chocolate lovers and very "lekker" for Cadbury's sales figures. In year one, by September 2007 over four million units had been sold. The 2008 range, which included coffee and condensed milk and malva pudding, proved just as popular, reaching a record share high of 6%.
This year, says Middleton, consumers will be hard pressed to resist the temptations of Coconut Ice, Crème Caramel, Marula and Ice cream and the return of last year’s most popular flavour, Chocolate Brownie.