Lunch Bar, South Africa’s favourite chocolate bar just got a whole lot nuttier with the Kraft Foods' launch of a new limited-edition Nutastic Lunch Bar. Packed with extra peanut punch, Lunch Bar Nutastic follows 2010’s successful launch of extra-chocolate Lunch Bar Choc Max.

“Product innovations like Lunch Bar Nutastic are important for the Lunch Bar brand,” says Greg Banach, head of Chocolate Marketing, Kraft Foods. “While Lunch Bar has a massive and loyal following, adding limited editions to the range every now and then is our way of giving fans of SA’s favourite chocolate bar something we’ve always promised – much, much more!”

Lunch Bar Nutastic, scheduled to be on shelves from 1 March 2012, will be supported by impactful new in-store displays, a national radio campaign with an on-air promotion on Metro FM and a master-brand television campaign followed by a Lunch Bar Nutastic tag.

As a limited edition, Lunch Bar Nutastic will be easily identified by a new and differentiated gold and red wrapper for the same price as a regular Lunch Bar at R5.99.