Mainstay has added a new variant to its ready-to drink-cocktail range, Mainstay … on the Beach, which is will be released nationwide this month. The new variant, commonly known as ‘Sex on the Beach’, is made from Mainstay Premium Original combined with real orange, peach and cranberry pulp, making a refreshing ready-mixed cocktail.

Hooch Fox, in the Ceres Beverage stable, has just launched new Hooch LITE, claimed as the first light alcoholic fruit beverage range in three delicious fruit flavours.

Stellen Fine Wines has entered the competitive cider market with the launch of a new cider, Tell's. According to Distell, cider is the fastest-growing alcoholic beverage, outpacing the growth in beer, wines, spirits and flavoured alcoholic beverages. Datamonitor reports that in 2010 the cider market grew at 3.1% year-on-year and shows a 5.7% CAGR (Compound Annual Growth Rate).

Wellington-based Pacmar has stepped onto a new juice platform, launching Wilde 100% Fruit Juice, its first 100% “made from concentrate” fruit juice range to be produced under the Pacmar brands and an extension to its existing premium range, Wilde 100% Pure Pressed Fruit Juice. A logical extension, too, in light of the current consumer spending squeeze.