|NoMU gives drinking chocolate a reboot|
|Wednesday, 20 April 2011|
NoMU, one of SA’s fastest-growing food innovation brands, has launched an everyday drinking chocolate, building on the success of its top-selling sugar-free hot chocolate.
Co-founder of NoMU, Tracy Foulkes, describes its genesis in true NoMU style.....
"NoMU turned 10 in December 2010 and to mark the occasion, Paul [Raphaely, her husband and business partner] and I stopped for a bit of cheek-rubbing and head-scratching. We spoke a lot about the mistakes we have made and the things we could have done better that might have saved us a lot of time and maybe a lot of money, too. We have taken 10 years to learn some pretty big lessons.
"One major lesson, (discovered mostly by accident), was that South Africa actually was quite happy to consider trying a new Hot Chocolate - even a sugar-free one at that! We decided to prove once again that the much neglected 'everyday' drinking chocolate doesn’t have to be a mundane, price-optimised exercise. For not much more in actual cost, consumers SHOULD be able
"NoMU premium Drinking Chocolate is perfect for the whole family and not only is it good looking but we think that kids and grown-ups alike will fall in love with its rich, wholesome chocolate taste. This one is a seasonal all-rounder, enjoyable in summer as a refreshing iced
"True to form, NoMU Drinking Chocolate contains only the highest quality ingredients, with no artificial colours or flavourants. NoMU has always tried to stand for surprisingly good value for money, outstanding quality and a consistently excellent taste experience! We also have a sharpened attitude on environmentally-friendly packaging; the composite 'tin' is produced locally thereby reducing the carbon footprint and supporting local manufacturing.
"Along with changes in key suppliers, the global recession and a pesky civil war in the world’s biggest cocoa-producing country, meant that the Drinking Chocolate took 17 months to develop. During this time we had a chance to rework the formula more than 20 times.
"We just wish we had thought of this 10 years ago…for everyone – FINALLY Drinking Chocolate is getting a much needed reboot!"
Key aspects of NoMU Drinking Chocolate