The Food Channel, in conjunction with CultureWaves, the International Food Futurists, and Mintel International, released its 2011 "Top Ten Beverage Trends" identifying the most significant beverage trends for 2011 in the American market, from adding flavours to water, to new adult beverages, to drinking for enhanced nutritional benefits.

Globally, the food and beverage industry will look to expand healthier product offerings in the years to come. A new report by the Hartman Group, outlines that the wellness consumer is a complex concept ie there is no single “type” of wellness consumer. But this is a good thing, it surmises, because it means the potential market is far less limited.

A new survey claims to show that British home cooks are more adventurous than a generation ago. The Birmingham Food Fest has released the results of a survey it commissioned, claiming it shatters the myth that British "mums" (somewhat sexist to limit it to that demographic, but they questioned 1 000 mums) only serve up fast food and ready meals to their families. In fact, it says, today’s mums know 25 per cent more recipes than mums of the seventies and eighties.