America's sweet tooth is finally being tamed — at least, a bit. In a nation obsessed with weight loss and healthier eating habits, children are eating far fewer sugary sweets than they did 15 years ago, according to data from the research specialist NPD Group. The numbers are eye-popping and the change — which is already impacting the country's biggest makers and sellers of all things sweet — appears irreversible because the decline is only accelerating.
Coca-Cola Great Britain has announced that it is taking further action to be part of the solution to the global problem of obesity. The move includes the launch of a new, reduced calorie Sprite in the UK from this month that will contain 30% fewer calories and, instead of being added as a mid-calorie addition to the Sprite range, it will completely replace the current Sprite.
This past Sunday, the ran a cover story on the notion of “food addiction,” claiming that food companies make food that is just too good. The article is a publicity-generating excerpt from a new book, Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss, just released. With it, most commentators say, the food-bev industries can expect the pressure to rise yet again as the political, media, and cultural elite work through its pages.
It will be if Robert Lustig has anything to say about it. People love the California endocrinologist and people love to hate him, especially after that sugar should be regulated like alcohol and that people who buy soda should be carded. Almost three million people have watched his YouTube hit lecture, “Sugar: The Bitter Truth”. [Great article on this hot topic! Ed]
More Articles ...
- Economics forces Denmark to drop fat and shelve plans for sugar taxes
- US: NYC Health Board approves ban on large sugary drinks
- Sugar, the enemy, by a newly-diagnosed diabetic
- US: Sugar becomes new bogeyman as fats take a back seat in new consumer survey
- The bitter truth about sugar
- Better than sugar? Five natural sweeteners demystified
- Societal control of sugar essential to ease public health burden, experts urge
- UN urges reductions in fats, salt, sugar
- New Senomyx sucrose enhancer could help firms slash sugar by 50 percent
- Startling new truth about sugar