American food giant, General Mills, will strip artificial flavours and colours from the remaining 40% of its cereals that still contain them, the latest response by the US food industry to changing customer preferences.
Partially hydrogenated oils, those universally despised sources of trans fat, have finally been more or less banned by the FDA. This is less newsworthy than it first appears, though: manufacturers have been phasing them out for a while and they only remain in a handful of products.
The US arm of international food giant Nestlé has become the latest food manufacturer in the US to announce the reformulation of many of its products to reflect increasing consumer pressure for clean label products and reduced salt.
The US food giant Kraft, recently bought by and merged with Heinz in the world’s largest food deal ever, has announced its iconic Mac & Cheese will no longer be made with artificial preservatives or synthetic colours.