From niche players to large enterprises such as Campbell Soup and Wal-Mart Stores, US companies are rushing to meet consumers’ increasing demand to know more about what’s in their food, where it came from, and how it was produced.
The cereal category is in decline but Americans still buy $10-billion of it annually, and it has thrived over the decades, at least in part, because of Its convenience. What's easier to eat than cereal? Fill a bowl, pour in some milk/juice and enjoy. Now new research has come up with another reason for its dipping fortunes....
There are food-bev companies where the directors and shareholders still believe that their business teams must look for new “high volume opportunities”. Believe no more, asserts UK trends thinktank on food and health, New Nutrition Business.
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