US: Animal fat bounces back
Consumption of animal fats is on the rise in the US, and the trend is led by millennials, according to a new survey from Coast Packing Company.
About 13% of all survey respondents said they would be willing to consume animal fats, up 9% from last year. Also, 9% of respondents said they increased their consumption of animal fats, an uptick of over 6% of respondents the year before.
Millennials showed an even bigger increase in consuming animal fats, increasing to 24% from the 15% who had eaten them last year. One in five millennials said they ate more animal fats this year, over just 13% last year.
Insights from FoodDive.com
Animal fats that were once taboo have resurfaced as public opinion of the healthiness of them has evolved.
Fat products includein their natural, minimally-processed form, without the addition of artificial trans fats that hydrogenated shortenings often contain.
This drastic shift in perception of animal fat comes in part from the discovery thatthat said fats were unhealthy.
Health experts and the US federal government based their long-held recommendations that consumers should avoid saturated fats on these studies. But more recent research implicates thatto shift the blame for heart disease and other chronic illnesses.
Other recent studies have found that it may be better for consumers, particularly in meat and .
As fat bounces back and the US FDAto allow saturated fats in better-for-you products, manufacturers may be more likely to add ingredients like lard and tallow to their recipes to offer in-demand health benefits.
Source: FoodDive.com; IPSOS