It's that time once again where any number of commentators, research houses, analysts and media pull back the curtain and reveal their annual food-drink and shopping predictions. Here are those from Phil Lempert in the US, well known as the 'Supermarket Guru', and based on his company's research and conducted with partner ConAgra Foods.
Big data isn't just for marketing firms and government agencies. As one of the largest industries in the world, it makes sense that the food industry is adopting big data technology to better understand and serve customers. Here are a few ways the food industry is using big data to reach a wider customer base, increase efficiency and cater to the tastes of the consumer.