Food Trends 2014
Earlier this year, an American blogger, Vani Hari (left), author of the Food Babe blog. scored a high-profile victory in their campaign against a common bread ingredient — a dough conditioner called azodicarbonamide that's also used in yoga mats and other plastics — when Subway announced it was dropping the substance from its dough recipe. The case highlights the powerful influence of online campaigns, and how they are changing the food industry.
"Chobani is boldly going where no major dairy has dared to go before. And now everyone else will have to go there, too." This is the assertion of analysts, New Nutrition Business, following news that Chobani, the US Greek yoghurt phenomenon is expanding its repertoire of products.
Obsessing over calories alone has left dieters with an empty feeling. And so calorie counting that defined dieting for so long is giving way to other considerations, like the promise of more fibre or natural ingredients. That is chipping away at the popularity of products like Diet Coke, Lean Cuisine and Special K, which became weight-watching staples primarily by stripping calories from people's favourite foods.
The free-from foods market is booming in many parts of the world, widening into new categories and increasingly moving into the mainstream with introductions from major manufacturers and brands. Leading supermarket multiples are dedicating more shelf-space and improving in-store signage, as well as offering their own brand ranges in many instances, reports Innova Market Insights.
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