The snack is nibbling away at how the world eats, drinks and lives. From a candy bar to a piece of fruit to a granola bar — snacking now permeates the globe as it increasingly replaces breakfast, lunch and dinner in households from Houston to Hanoi - the conclusion of an exhaustive study released yesterday by consumer research giant Nielsen.
Food Trends 2014
Breakfast is probably the most important meal of the day, but in the US, the battle over what to eat and where has never been greater. According to a new report from Rabobank, consumers are increasingly overlooking the cereal bowl in favour of other options. Five key trends are behind this American breakfast revolution.
US cereal sales hit $13.9-billion in 2000, falling to $10-billion last year with an estimated $9.7-billion in sales this year, according to Euromonitor. Although the number of people who eat breakfast has increased, consumers are choosing options such as yoghurt, fruit and juices over cereal, with millennial consumers proving to be a hard group for cereal makers to win over.
"...The main reason that people see cooking mostly as a burden is because it is a burden. It's expensive and time-consuming and often done for a bunch of ingrates who would rather just be eating fast food anyway..." [Wonderful insights and commentary... this will resonate with many, especially woman! Do read! Ed]
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