This trend briefing, compiled by Food Engineering and sponsored by B2B cloud platform provider, Covisint Corporation of Detroit, Mich, outlines some of the main food and beverage trends happening now and that are expected throughout 2015 that will affect your business. It also touches on how cloud technology can leverage them to generate higher levels of success. The trends are organized into two categories: industry and consumer.
Food Trends 2014
While food marketers are deciding whether a new innovation is a fad or a long-term trend, they often miss opportunities to stake a claim early and make a significant amount of money. Even fads have legs, if you get in in time. In a new Hartbeat Exec report, "Trend or Fad?," Hartman Group analysts describe what they found in a representative search of hundreds of innovations in the packaged food industry over the past three decades: The food industry does not have a track record of getting involved in fads.
A new report from the UK's Leatherhead Food Research has revealed that, many problems aside, the global market for food and drinks offering functional health benefits still continues to increase in size.
It's that time once again where any number of commentators, research houses, analysts and media pull back the curtain and reveal their annual food-drink and shopping predictions. Here are those from Phil Lempert in the US, well known as the 'Supermarket Guru', and based on his company's research and conducted with partner ConAgra Foods.
Big data isn't just for marketing firms and government agencies. As one of the largest industries in the world, it makes sense that the food industry is adopting big data technology to better understand and serve customers. Here are a few ways the food industry is using big data to reach a wider customer base, increase efficiency and cater to the tastes of the consumer.
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- Snackification of breakfast creates new opportunities
- Weight loss solutions on the up and up
- Innova releases its Top 10 Food-Bev Trends for 2015
- Food fads: How they differ from meaningful shifts in food culture
- Against the grain: Gluten-free is changing the food industry
- The not-so-sad decline of cooking from scratch
- BroccoLeaf: Could it be the next kale?
- At the forefront of food innovation
- Dairy drives global health innovation
- Battle of the buzz: Consumers driven to food fears in the digital age
- How the rise of snacking is redefining meals
- Cereal killers – five trends revolutionising the American breakfast
- US: Cereals continue their struggle in the breakfast market
- The joy of cooking? Yeah right!
- Where's the protein trend going?