Couple strong motivation – in this case, a personal gluten-intolerance – with the determination to improve on the over-processed gluten free breads already on the market, add in a touch of good luck, and you get a product that’s rocketed in just three years to become the UK’s ninth largest bread brand overall, with 11% annual growth, and an eye on international expansion. This case study is from New Nutrition Business, August 2012
Food Trends 2012
Popcorn, outside of the US, is perhaps best known as the stuff that cinemas entice patrons to eat while openly fleecing them. But aside from those salty, sweet, unhealthy and obscenely-priced bucketloads, it is now one of the fastest-growing segments in the UK's highly competitive snacks market.
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