That American consumers spend billions annually on gluten-free products is newsworthy, but the jury is out on whether or not the consumers buying these products really need them. In other words, we believe there is a whole lot of self-diagnosing going on out there. What we are witnessing in the consumer preoccupation with gluten-free is indicative of a larger cultural phenomenon... [Excellent insights from The Hartman Group]
Food Trends 2012
US craft brewers have much to celebrate this summer, as their ranks swell and they continue to see double-digit sales growth. Craft breweries are expanding faster than at any time since Prohibition, according to . Sales increased 14% in the first half of the year, and volume rose 12%, according to the .
As reported in the recently published , for the first time, energy drinks have outsold bottled water (in the year ending April 15). During that period, energy drinks garnered more than $6.9 billion in sales for a whopping 19.4% increase over the previous year; bottled water saw $6.7 billion in sales for a 3.4% increase.
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