The face of the SA grocery shopper today: the majority display strong store and brand loyalty in the face of rising food prices and economic uncertainty and they are reticent to make non-essential purchases, according to Nielsen's latest Shopper Trends Report.
Food Trends 2012
As eating and shopping patterns change, the centre store, or those long, soldier-straight rows of shelves that have long been the heart of the American supermarket but are now showing signs of the grocery equivalent of atherosclerosis. These changes have threatening implications for the food companies whose shelf-stable products have long filled the centre store.
New product activity in soft drinks appears to be accelerating strongly again with rising levels of global launch activity recorded by Innova Market Insights over the past two years, following more restrained rises in the three years previous to that.
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