Volumes in the US retail frozen foods market are going backwards, according to a new report from Packaged Facts, with category decline being blamed on a series of factors from misconceptions about the merits of frozen vs fresh prepared food, to lacklustre merchandising.
Food Trends 2012
It’s hard to believe, but breakfast cereal is no longer convenient enough. Consumers increasingly demand breakfast options that are more convenient and easy to eat on-the-go. For companies willing to innovate, this is creating some amazing – and profitable – opportunities, reports New Nutrition Business.
In just four years a start-up American company has achieved what much bigger companies have spent over a decade trying – and failing – to do: create awareness of protein in the mass market as a health ingredient. And the most important fact that everyone in industry has learnt from the experience – or rather relearnt – is that it is taste, texture and pleasure, more than health benefits, that made it happen. Insights from New Nutrition Business.
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