In 2012, much as in previous years, some brands may be staring into the abyss, while others will do exuberantly well, reports TrendSpotting.com in its annual presentation of hot trends: "While we can’t offer any help to defaulting nations or bankrupt companies, we do believe that there are more opportunities than ever for creative brands and entrepreneurs to deliver on changing consumer needs. From Canada to Korea. Hence this overview of 12 must-know consumer trends (in random order) for you to run with in the next 12 months. Onwards and upwards..."
The idea of a normal day being breakfast, lunch and dinner is a myth. Desserts are now eaten any time, sometimes even before breakfast. Lunch and dinner are increasingly combined into "linner" - this eat-what-I-want-when-I-want trend is changing some of the biggest names in food — from McDonald's to Kraft to Kellogg to Dunkin' Brands. Most have turned their new product labs and test kitchens on their heads. It's no longer about inventing the next big meal, but about concocting the next big snack.
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