In a recently released report, US trendspotter Marian Salzman, CEO, Euro RSCG Worldwide PR, examines what’s on the horizon for 2012 and presents more than 150 trends sighted in 32 categories; from advertising and retailing, to mind and mood and travel. Her format is chapters of five trends for each category - and there are five for food but they're very American and culinary in focus. What's particularly interesting is her positive take on Africa... and you can download the full report, The Big Little Book of Nexts, Trendspotting for 2012, gratis, too.
What is it that drives consumers, even in a zero-growth economy, to pay a super-premium price for berries – in fact a 90% premium over the next-highest-priced category? It comes down to six factors, but these factors aren’t exclusive to berries – they’re also key in packaged food categories, making the story of berries’ success a must-read for anyone wanting to market “naturally functional” benefits, writes Julian Mellentin of New Nutrition Business.
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- 12 crucial consumer trends for 2012
- The raw milk revolution
- US: Food marketers adapt to eat-what-I-want-when-I-want trend
- Purity, authenticity, sustainability among top food trends for 2012
- Energy drinks industry pushing innovation and new product introductions
- The end of cheap coffee: why a staple is about to become a luxury
- RTD coffee market continues to chill out: Innova report
- US: Targeting the new vegetarian foods consumer
- US: Tap water - one of the fastest growing beverages
- Bacon: An indispensible ingredient in food innovation
- BMI Food Bites: FABs recover lost ground
- Generation Zzz: younger consumers kept awake by energy drinks
- US: 2011 Top 10 Beverage Trends
- Closer understanding of the'health-and-wellness' consumer
- The most popular consumer trend
- UK: Are today's parents really more adventurous cooks?
- Confectionery sector leads launch activity in first half of 2011
- Trends and ingredient technology together meet consumer demands
- An eye on SA beverage trends
- Cocoa: next super-ingredient at the tipping point?
- The caffeine boom
- Energy drinks sustain impressive performance
- The future of sweet treats: To boldly go … smaller
- Free-from - a passing trend or here to stay?
- Dining into the future with food raves and Nordic naturalism