The Food Channel, in conjunction with CultureWaves, the International Food Futurists, and Mintel International, released its 2011 "Top Ten Beverage Trends" identifying the most significant beverage trends for 2011 in the American market, from adding flavours to water, to new adult beverages, to drinking for enhanced nutritional benefits.
Globally, the food and beverage industry will look to expand healthier product offerings in the years to come. A new report by the Hartman Group, outlines that the wellness consumer is a complex concept ie there is no single “type” of wellness consumer. But this is a good thing, it surmises, because it means the potential market is far less limited.
Mintel reports that "A Simple Balance for Health" is currently the most used and read consumer trend on Mintel Inspire. What this means, says the international research company, is that more of its clients from around the world are looking at this than any other trend.
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